NI: Engineering Brand Growth and Evolution

Post Image

NI, like many of its peers, faces the constant pressure of remaining competitive in the fast-paced tech industry. And as the global leader in test and measurement technologies, they need to constantly strengthen their brand while, of course, driving serious revenue. 

Coming off of a straight-up brilliant brand transformation completed by the folks at Gretel NY , they needed help to maintain this great new brand experience. 

To address the scope and importance, TEAEL came in and led a people-first, brand-led approach to collaboration while extending impact through partnerships with trusted agency friends.

Actionable Feedback Through Monthly Brand Assessments

Through monthly reviews, TEAEL provided the NI Global Creative Group team with specific, actionable feedback on both in-progress and recently launched creative work. Each assessment included themes to help the team identify recurring challenges and opportunities across the Brand and the Creative execution. These assessments identified areas such as delivering clarity in messages, designing stronger calls to action, positioning as premium while showing price points, and creating better visual hierarchies, amongst many other shared best practices.

Assessments were presented back to the team in order to facilitate discussion and debate while identifying any action needed going forward. The work was also shared with each member of the creative team for learning purposes.

Strategic Creative Direction and Brand Guidance 

Each review and project provided the opportunity to tap into our experience in brand, marketing, and creative in order to help the team see new opportunities and drive consistency. Leading with a shared vision of simplicity and clarity helped deliver stronger messages and more impactful creative work.

While focused primarily on creative, TEAEL also served as a sounding board for the brand team. NI, like many modern brands today, takes an iterative awareness perspective to explore ways to improve and continuously provide tools to deliver differentiation.

On-the-Job Training for Creative Leaders

We had the opportunity to work closely with several art directors, writers, designers, and motion designers to drive creative impact from concept to completion. With each review and team meeting, we provided recommendations.

From rethinking processes to improving client engagement to sharing new resources for sourcing assets and inspiration, we were able to provide contextual, real-time guidance that helped the team stay engaged and deliver the best possible work.

Bringing Trusted Agency Friends to the Party

We didn’t go this alone – we brought some friends along. To help move faster and go further than we could alone, we brought several agency partners into the engagement.

Our smart friends from across the pond at Yonder Consulting provided critical help in making sense of the NI Brand Architecture that spans products, services, and new acquisitions. We also brought on the talented creative team from Studio Mega to further evolve how the brand is expressed in campaigns and to brand the annual customer event, NI Connect.

The collaboration with the NI team continues to deliver great results

NI’s Brand and Creative teams are true partners. We work side-by-side with shared respect and a people-first approach that has resulted in a meaningful engagement. Through our work, TEAEL and our partners at NI have elevated the creative output of the team while also positively impacting the processes need to deliver great work that performs.

By collaborating with TEAEL’s Fractional Creative Director model, NI is engineering positive brand growth and empowering the creative team. There is real, transformative power in nurturing creative talent and fostering deep collaboration across teams by leveraging external expertise. Our work with NI continues today as they enter a new chapter, being acquired by Emerson, and we’re grateful to be along for the ride as a trusted partner.

Prev
What is Creative Direction (And Why Do You Need It)?
Next
Create Consistency Through Brand Personality

contraterrene at 10:16 am, December 31, 2023 -

contraterrene xyandanxvurulmus.ctfgwwzcraNH

zoritoler imol at 6:25 pm, January 8, 2024 -

Well I truly liked reading it. This post provided by you is very constructive for accurate planning.

escort siteleri at 3:12 pm, January 16, 2024 -

bahis siteleri sikis vurgunyedim.vTBzWmkzocck

sexx at 6:59 am, January 17, 2024 -

bahis porno yaralandinmieycan.SqPcS6tupUTK

anal siteleri at 8:22 am, January 20, 2024 -

house porn citixx.z9NG2clPZAiJ

escort at 8:45 am, January 20, 2024 -

bahis porno hyuqgzhqt.d8vOq4nUvmbF

eski rahatiniz olmayacak at 8:54 am, January 20, 2024 -

viagra ewrjghsdfaa.Lvi7KeeiiKkL

bahis siteleri porn sex incest at 9:16 am, January 20, 2024 -

viagra wrtgdfgdfgdqq.DWO9yItnuytf

seks siteleri at 9:35 am, January 20, 2024 -

amciik siteleri wrtgdfgdfgdqq.Q4PZyvJ5xZzX

Utnvbeest at 7:34 pm, January 23, 2024 -

seks siteleri at 12:05 pm, February 3, 2024 -

seks siteleri hepxhupx.EwKylP8xy5hB

viagra at 1:01 pm, February 3, 2024 -

bahis siteleri incest category juljulfbi.PpSkWPKy56wq

escort at 7:02 am, February 5, 2024 -

escort bjluajszz.ulWrQfj8cesD

fuck at 7:20 am, February 5, 2024 -

escort siteleri bxjluajsxzz.z9yKIrAav8V9

am siteleri at 7:41 am, February 5, 2024 -

porn 0qbxjluaxcxjsxzz.yEQlwTFUmgm0

Name at 4:54 am, February 6, 2024 -

mRETjZsUfqc

watch porn at 12:06 pm, February 9, 2024 -

Brent Rolfes at 4:18 pm, February 14, 2024 -

Insightful piece

Roberta at 8:52 pm, February 14, 2024 -

Quality articles or reviews is the main to invite the people
to go to see the web site, that’s what this website is providing.

Here is my web-site … check this link right here now (Wesley)

Zack at 10:03 pm, February 14, 2024 -

It’s very effortless to find out any matter on web as
compared to books, as I found this post at this website.

Feel free to visit my page; read here (Ilse)

Jimmie at 2:27 pm, February 15, 2024 -

Wonderful beat ! I wish to apprentice while you amend your web site, how can i subscribe for a blog site?

The account helped me a applicable deal. I were a little bit familiar of this your
broadcast offered shiny clear idea

Here is my blog – browse around these guys – Vanessa,

Chance at 3:14 pm, February 15, 2024 -

Hey there just wanted to give you a quick heads
up. The text in your article seem to be running off the screen in Chrome.

I’m not sure if this is a formatting issue or something to
do with web browser compatibility but I figured I’d post to let
you know. The design look great though! Hope you get the problem resolved soon. Kudos

Also visit my web page click here to investigate (Christel)

Clay at 5:23 pm, February 15, 2024 -

Superb blog! Do you have any helpful hints for aspiring writers?
I’m hoping to start my own website soon but I’m a little lost on everything.
Would you recommend starting with a free platform like WordPress or go for a paid option? There
are so many options out there that I’m completely confused
.. Any suggestions? Thank you!

Stop by my web site: advice (Eileen)

Lola at 7:12 pm, February 15, 2024 -

Excellent blog here! Additionally your web site so much up very fast!

What host are you using? Can I get your associate hyperlink to your host?
I want my site loaded up as quickly as yours lol

my web page :: article

orjinal steroid at 9:17 pm, February 15, 2024 -

sizde hemen online olarak https://steroidvip8.com/ steroid siparis verin

sms onay servisi at 12:37 pm, February 16, 2024 -

Servislerimiz sayesinde sms onay sizde en uygun fiyatlardan mobil hesap sms telefon onay yaptırabilirsiniz.

Name at 12:59 pm, February 17, 2024 -

pqlZReunPagNo

seo arama motoru optimizasyonu fiyatları at 1:18 pm, February 17, 2024 -

sitemizi ziyaret edin SEO Fiyatları ve hakkında bilgi alın.

Arlene at 7:32 pm, February 20, 2024 -

I am really inspired along with your writing talents and also with the structure
to your blog. Is this a paid theme or did you customize it your self?
Either way keep up the excellent quality writing,
it is uncommon to look a nice blog like this one nowadays..

Here is my blog – web link – Ronald

Jermaine at 7:14 am, February 21, 2024 -

My brother suggested I might like this website. He used to be totally right.
This post truly made my day. You can not consider simply how so much
time I had spent for this info! Thank you!

Also visit my website: next (Ramonita)

fuck at 7:40 am, February 21, 2024 -

fuck google pokkerx.yQ4UJgmNGomB

viagra at 7:52 am, February 21, 2024 -

childrens sex footballxx.KPUHyAAO3k2q

porn sex at 7:57 am, February 21, 2024 -

craft porn mobileidn.HzdkT7FG4cWD

porn siteleri at 8:02 am, February 21, 2024 -

seksi siteler bingoxx.5Me6XcbphiNM

Samual at 8:11 am, February 21, 2024 -

It’s not my first time to visit this web site, i
am visiting this website dailly and obtain fastidious facts from here every day.

Feel free to visit my homepage: Visit Website (Sanford)

Kristian at 8:13 am, February 21, 2024 -

Your style is so unique in comparison to other people I’ve read stuff from.
Thanks for posting when you have the opportunity,
Guess I will just book mark this site.

Take a look at my web blog; go to website (Alfredo)

Daniela at 8:29 am, February 21, 2024 -

I simply could not depart your web site prior to suggesting that I extremely loved the standard info a person supply on your visitors?
Is gonna be again frequently to check out new posts

Here is my blog post; see post; Louvenia,

watch porn video at 8:32 am, February 21, 2024 -

seksi siteler 250tldenemebonusuxx.OBZ5KDC1rZRt

Phyllis at 9:02 am, February 21, 2024 -

Hi there, after reading this amazing post i am as well delighted to share my familiarity here with
friends.

Also visit my blog post :: learn this here now (http://www.mapleprimes.com)

Dina at 9:29 am, February 21, 2024 -

I every time emailed this website post page to all my associates, because if
like to read it next my contacts will too.

my page :: More Help (Carol)

amciik siteleri at 10:41 am, February 21, 2024 -

sexax eyeconartxx.tU2L7a1NnaS6

Jung at 2:03 pm, February 21, 2024 -

There is definately a lot to know about this topic. I like all the points you have made.

Feel free to surf to my blog post; click this link here now (Katlyn)

Dorris at 10:47 pm, February 21, 2024 -

Good day! I know this is kind of off topic but I was wondering if you
knew where I could find a captcha plugin for my comment form?
I’m using the same blog platform as yours
and I’m having difficulty finding one? Thanks a lot!

my website :: see this site (Valentina)

Shonda at 11:22 pm, February 21, 2024 -

I need to to thank you for this good read!!
I absolutely enjoyed every little bit of it. I have got you saved as a favorite to check out new stuff you post…

Visit my homepage: my explanation (Mia)

Donette at 11:41 pm, February 21, 2024 -

Hello there, You’ve done a great job. I’ll certainly digg it and personally suggest to
my friends. I’m sure they’ll be benefited from this website.

Feel free to visit my web page company website (Cheri)

Santo at 11:46 pm, February 21, 2024 -

When I initially commented I clicked the “Notify me when new comments are added” checkbox
and now each time a comment is added I get three emails with the same comment.
Is there any way you can remove people from that service?
Appreciate it!

my web-site – click for more info (https://romeo-wiki.win)

Cortney at 12:06 am, February 22, 2024 -

Amazing! This blog looks exactly like my old one!
It’s on a completely different topic but it has pretty
much the same page layout and design. Wonderful choice of colors!

Look into my website – see here now [biowiki.clinomics.com]

Major at 12:12 am, February 22, 2024 -

If some one desires to be updated with latest technologies after that he must be pay a visit this
web page and be up to date every day.

My page … Extra resources (Brianna)

Rosetta at 12:33 am, February 22, 2024 -

Wow, amazing blog layout! How long have you been blogging for?
you made blogging look easy. The overall look of your site is wonderful, let alone the content!

Take a look at my web-site … Get the facts; http://felixuwpz603.theburnward.com/unlock-the-secrets-of-rose-oil-leading-techniques-for-extracting-and-employing-this-fragrant-important-oil,

Jayson at 12:34 am, February 22, 2024 -

Please let me know if you’re looking for a article author for your blog.
You have some really great posts and I think I would be a good asset.
If you ever want to take some of the load off, I’d absolutely love to write some content for your blog in exchange for a link back to mine.
Please send me an e-mail if interested. Many thanks!

My web site: over here (Brenna)

Lilian at 12:49 am, February 22, 2024 -

I relish, cause I found just what I used to be taking a
look for. You’ve ended my 4 day long hunt! God Bless you man. Have a great day.

Bye

Visit my web site 5eT9zpY17dzHzgAC9sBPxv9nLF8gwfU53dy9dc2CbxHV (Christy)

Laura at 1:12 am, February 22, 2024 -

Marvelous, what a website it is! This blog gives useful data to us,
keep it up.

Look at my web blog; their explanation [Coleman]

SMS Onay at 6:28 am, February 22, 2024 -

Servislerimiz sayesinde sms onay sizde en uygun fiyatlardan mobil hesap sms telefon onay yaptırabilirsiniz.

CtnHeire at 8:47 am, February 22, 2024 -

Ward at 9:25 am, February 22, 2024 -

If you want to increase your knowledge simply
keep visiting this website and be updated with the newest information posted here.

My blog: More about the author (Marquis)

KthNoimi at 1:04 pm, February 22, 2024 -

XthfTwind at 1:31 pm, February 22, 2024 -

sexax at 4:57 pm, February 22, 2024 -

eskort siteleri vvsetohimalxxvc.rtmXNujrjEur

Syhkjicky at 7:33 pm, February 22, 2024 -

Name at 4:52 am, February 23, 2024 -

iFdqxYOUuoEBMT

amciik siteleri at 4:18 pm, February 23, 2024 -

escort siteleri tthighereduhryyy.95EmsUGCNdB

seksi siteler at 8:55 pm, February 23, 2024 -

fuck google tthighereduhryyy.3E4bdk9Tu9s

CtjHeire at 12:45 pm, February 24, 2024 -

XjeTwind at 4:42 pm, February 24, 2024 -

KtbNoimi at 5:06 pm, February 24, 2024 -

Shejicky at 10:23 pm, February 24, 2024 -

XjjeTwind at 2:25 pm, February 26, 2024 -

Melvina at 5:31 pm, February 26, 2024 -

Wow, incredible weblog format! How lengthy have you
ever been running a blog for? you make running a blog look easy.
The whole glance of your site is fantastic, let
alone the content!

Here is my site: other [papa-wiki.win]

Sherry at 6:30 pm, February 26, 2024 -

Greetings! Very helpful advice within this article! It is the little
changes that produce the most important changes. Thanks a lot for sharing!

Visit my web blog – more information, http://wiki.gta-zona.ru/index.php/Progressive_Techniques_to_Incorporate_Vital_Oil_Diffusers_into_Your_Every_day_Regimen_62806,

CnntHeire at 7:37 pm, February 26, 2024 -

Minnie at 7:45 pm, February 26, 2024 -

Great post! We are linking to this great article on our website.
Keep up the great writing.

Review my blog – useful site [Valentin]

Smgjicky at 8:20 pm, February 26, 2024 -

Bonny at 9:26 pm, February 26, 2024 -

With havin so much content and articles do you
ever run into any issues of plagorism or copyright violation? My blog has a lot of
completely unique content I’ve either written myself or outsourced but it appears a lot of it is popping it up all over the web without my
agreement. Do you know any solutions to help stop content from being ripped off?
I’d definitely appreciate it.

My page; click for info (Frankie)

KethNoimi at 12:03 am, February 27, 2024 -

Staci at 3:03 pm, February 27, 2024 -

I do not even know the way I finished up right here, however I assumed this put up was once good.
I do not understand who you are however certainly you are going to a
well-known blogger if you happen to are not already. Cheers!

Also visit my website: More Help [Pearl]

Theda at 5:37 pm, February 27, 2024 -

Thank you for the good writeup. It in fact was a amusement account it.
Look advanced to far added agreeable from you! However, how could we communicate?

Here is my web blog :: recommended you read (Brent)

Name at 8:17 pm, February 27, 2024 -

NISxDoQzCnpmjcR

XmtfTwind at 2:51 pm, February 28, 2024 -

CrmmHeire at 4:06 pm, February 28, 2024 -

Sndujicky at 6:57 pm, February 28, 2024 -

KmehNoimi at 7:09 pm, March 3, 2024 -

XtnvTwind at 11:48 pm, March 3, 2024 -

Srngjicky at 6:00 am, March 4, 2024 -